The challenge
Northwind's store had grown over years into a slow, plugin-heavy build that took seven seconds to load and frustrated their team every time they needed to change a price or add a product.
Our approach
We rebuilt the storefront from the ground up on a lean WooCommerce stack — stripping unused plugins, restructuring the catalog, and designing a clean, mobile-first checkout.
7s → 0.7s
Page load time
+42%
Mobile conversion
98
Lighthouse score
3 wks
Design to launch
“The new store loads instantly and our team finally runs it themselves. It paid for itself in the first month.”
David Chen
Founder, Northwind Co.